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Handbook of research methods in organizational change

Szabla, David B. (ed.); Coghlan, David (ed.); … - 2023

"The Handbook of Research Methods in Organizational Change offers innovative and practical information to aid in the successful implementation of research methodologies. Written by a collective of experienced scholars, it provides inspiration for future academics wishing to advance research into...

Persistent link: https://www.econbiz.de/10014372528

Handbook of feminist research methodologies in management and organization studies

Katila, Saija (ed.); Meriläinen, Susan (ed.); … - 2023

"The Handbook of Feminist Research Methodologies in Management and Organization Studies focuses on the interlinkages between feminist theories, methodologies and research methods. This ground-breaking Handbook analyses classic feminist theoretical texts and their methodological implications, as...

Persistent link: https://www.econbiz.de/10014437087

How to conduct qualitative research in finance

Kaczynski, Dan (ed.); Salmona, Michelle (ed.); … - 2024

"Asserting that the qualitative research paradigm is entrenched in the social sciences as a discipline in its own right, this book brings together finance and qualitative research to encourage researchers to expand their respective bodies of knowledge. In doing so, it promotes a synergy of...

Persistent link: https://www.econbiz.de/10014635733

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Brand protection and the global risk of product counterfeits : a total business solution approach

Wilson, Jeremy M. (ed.) - 2022

"Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and …

Persistent link: https://www.econbiz.de/10013400359

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Utility privatization and regulation : a fair deal for consumers?

Ugaz, Cecilia (contributor); … - 2003

on consumers through the prices paid by different groups and on their access to the networks. They analyse original …

Persistent link: https://www.econbiz.de/10011851393

Ageing and the labor market in Japan : problems and policies

Hamada, Kōichi (contributor); Katō, Hiromi (contributor) - 2007

1. Ageing and employment in Japan -- 2. Factors affecting labor force participation in Japan : empirical study of labor supply of the elderly and females -- 3. Labor force ageing and economic growth in Japan -- 4. Ageing and elderly care in an open economy -- 5. Immigration vs. foreign...

Persistent link: https://www.econbiz.de/10012420040

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845