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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

The economics of e-commerce

Baye, Michael R. (contributor); Morgan, John (contributor) - 2016

(2011), 'Privacy Regulation and Online Advertising', Management Science, 57 (1), January, 57-71 -- Josh Lerner and Jean …

Persistent link: https://www.econbiz.de/10012419900

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

and Nikhilesh Dholakia -- 7. Perceived advertising intrusiveness and avoidance in emerging economies - the case of China …

Persistent link: https://www.econbiz.de/10012419924

Population aging, intergenerational transfers and the macroeconomy

Clark, Robert Louis (contributor); … - 2007

Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...

Persistent link: https://www.econbiz.de/10012420024

Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

Persistent link: https://www.econbiz.de/10011851128

Handbook of research on marketing and corporate social responsibility

Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Persistent link: https://www.econbiz.de/10011851562