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Institutional economics and the formation of preferences : the advent of pop music

Dolfsma, Wilfred - 2004

The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...

Persistent link: https://www.econbiz.de/10011850628

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

pt. 1. Consumer trust in online environments -- pt. 2. Trust and mobile media -- pt. 3. New technologies and trust …

Persistent link: https://www.econbiz.de/10011851049

Utility privatization and regulation : a fair deal for consumers?

Ugaz, Cecilia (contributor); … - 2003

The authors address the question of infrastructure reforms in a novel way by focusing on the impact which they can have on consumers through the prices paid by different groups and on their access to the networks. They analyse original material from four Latin American countries - Argentina,...

Persistent link: https://www.econbiz.de/10011851393

Brand protection and the global risk of product counterfeits : a total business solution approach

Wilson, Jeremy M. (ed.) - 2022

"Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice,...

Persistent link: https://www.econbiz.de/10013400359

The entrepreneur in youth : an untapped resource for economic growth, social entrepreneurship, and education

Kourilsky, Marilyn L.; Walstad, William B.; Thomas, Andrew - 2007

The Entrepreneur in Youth offers one of the most comprehensive assessments to date of African American, Latino, and white high school students' aspirations, knowledge, opinions and educational views related to entrepreneurship and philanthropy. A key strength is its longitudinal approach to...

Persistent link: https://www.econbiz.de/10014473810

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

to Consumer Advertising in Pharmaceutical Markets', Journal of Health Economics, 25 (1), January, 102-30 -- Simon P … Journal of Economics, 32 (2), Summer, 316-33 -- Daniel A. Ackerberg (2003), 'Advertising, Learning, and Consumer Choice in …Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …

Persistent link: https://www.econbiz.de/10012419845