1. Making the Business Process Execution Language (BPEL) flexible / Daniela Wolff, Nishant Singh -- 2. A Framework for the use of business activity monitoring in process improvement / Owen Molloy, Claire Sheridan -- 3. The socio-technical balanced scorecard for assessing a public university /...

"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher.

"This book offers a deep look into the latest research, tools, implementations, frameworks, architectures, and case studies within the field of Business Intelligence Management"--Provided by publisher.

Technology innovation adoption and diffusion: a contrast of perspectives / Michael Workman -- IT/IS readiness maturity model / Mustafa Alshawi, Hafez Salleh -- RFID and labor management systems selection in the logistics industry / Cheryl A. Tibus, Linda L. Brennan -- Adoption of a new online...

"This book is a compilation of contributions on the main issues, challenges, opportunities and developments related to enterprise information systems from the social, managerial and organizational perspectives, offering current achievements and practical solutions and applications"--Provided by...

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...