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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.; Hanssens, Dominique M.; Nijs, Vincent R. - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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How cannibalistic is the internet channel?
Deleersnyder, Barbara; Geyskens, Inge; Gielens, Katrijn; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
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Information acquisition for new product pricing
Christen, Markus (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631874
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
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On the predictive content of production surveys : a pan-European study
Lemmens, Aurélie (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921590