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~institution:"Erasmus Research Institute of Management"
~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~subject:"Marktsegmentierung"
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Marktsegmentierung
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Erasmus Research Institute of Management
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
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contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
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Geuens, Maggie
;
Weijters, Bert
; …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
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