Block, Jörn Hendrich; Henkel, Joachim - Technische Universität <München> / Schöller Chair in … - 2008
Network externalities spur the growth of networks and the adoption of network goods intwo ways. First, they make it attractive to join a network with a large installed base.Second, they make it attractive for network members to actively recruit new members.Despite indications that this “peer...
