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Predicting customer lifetime value in multi-service industries
Donkers, Bas (contributor); Verhoef, Peter C. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
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Valuing German companies using the adjusted present value approach
Drukarczyk, Jochen - 1996
Persistent link: https://www.econbiz.de/10000598229
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Approaches to value based performance measurement
Drukarczyk, Jochen; Schüler, Andreas - 1998
Persistent link: https://www.econbiz.de/10013408447