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~institution:"Erasmus Research Institute of Management"
~isPartOf:"ERIM report series research in management"
~subject:"Marketing management"
~type_genre:"Non-commercial literature"
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Marketing management
Theorie
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Franses, Philip Hans
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Dekimpe, Marnik G.
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Fok, Dennis
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Hanssens, Dominique M.
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Horváth, Csilla
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Paap, Richard
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ERIM report series research in management
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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3
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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