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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba; Pauwels, Koen; Hanssens, Dominique M.; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.; Hanssens, Dominique M.; Nijs, Vincent R. - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624