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~institution:"Erasmus Research Institute of Management"
~person:"Horváth, Csilla"
~subject:"Advertising effects"
~subject:"Estimation"
~subject:"Schätzung"
~subject:"Ökonometrisches Modell"
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
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contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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