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~institution:"Erasmus Research Institute of Management"
~subject:"Advertising effects"
~subject:"Category management"
~subject:"Estimation"
~subject:"Schätzung"
~subject:"Ökonometrisches Modell"
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Estimating duration intervals
Franses, Philip Hans
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772097
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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3
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
4
The econometrics of the Bass diffusion model
Boswijk, Herman Peter
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701311
Saved in:
5
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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