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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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Estimating duration intervals
Franses, Philip Hans (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772097
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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The econometrics of the Bass diffusion model
Boswijk, Herman Peter (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701311
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Forecasting market shares from models for sales
Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516