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~institution:"Erasmus Research Institute of Management"
~subject:"Advertising effects"
~subject:"Estimation"
~subject:"Prognoseverfahren"
~subject:"Schätzung"
~subject:"Ökonometrisches Modell"
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Advertising effects
Estimation
Prognoseverfahren
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Ökonometrisches Modell
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Marketing theory
4
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Franses, Philip Hans
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Erasmus Research Institute of Management
Econometrisch Instituut <Rotterdam>
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ERIM report series research in management
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ECONIS (ZBW)
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On the bass diffusion theory, empirical models and out-of-sample forecasting
Franses, Philip Hans
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772101
Saved in:
2
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
3
The econometrics of the Bass diffusion model
Boswijk, Herman Peter
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701311
Saved in:
4
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
5
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
6
Estimating duration intervals
Franses, Philip Hans
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772097
Saved in:
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