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~institution:"Erasmus Research Institute of Management"
~subject:"Computer-assisted marketing"
~subject:"Marketingmanagement"
~subject:"Preismanagement"
~type_genre:"Nachschlagewerk"
~type_genre:"Non-commercial literature"
~type_genre:"Working Paper"
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Computer-assisted marketing
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1
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Dekimpe, Marnik G.
1
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1
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1
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1
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Erasmus Research Institute of Management
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5
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5
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4
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2
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2
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1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
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1
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
2
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
3
Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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