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~institution:"Erasmus Research Institute of Management"
~subject:"Consumer behaviour"
~subject:"Pricing strategy"
~subject:"Social Web"
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Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
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