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~institution:"Erasmus Research Institute of Management"
~subject:"Consumer behaviour"
~subject:"Theorie"
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
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contributor
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Verlegh, Peeter W. J.
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)
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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