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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn; Donkers, Bas; Verhoef, Peter C.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149