Narrow search
Showing 1 - 10 of 10
Cover Image
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Cover Image
On the bass diffusion theory, empirical models and out-of-sample forecasting
Franses, Philip Hans (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772101
Cover Image
Forecasting market shares from models for sales
Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Cover Image
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Cover Image
Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
Cover Image
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Cover Image
Effectiveness of brokering within account management organizations
Dekker, David J. (contributor); Stokman, Frans (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812009
Cover Image
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Cover Image
Confidence intervals for Cronbach's coefficient alpha values
Koning, Alex J. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772080
Cover Image
Estimating duration intervals
Franses, Philip Hans (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772097