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~institution:"Erasmus Research Institute of Management"
~subject:"Marketingmanagement"
~subject:"Preismanagement"
~type_genre:"Nachschlagewerk"
~type_genre:"Non-commercial literature"
~type_genre:"Working Paper"
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Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
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