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Erasmus Research Institute of Management
National Bureau of Economic Research
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ERIM report series research in management
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ECONIS (ZBW)
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1
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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3
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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4
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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5
What is the predictive power of market orientation?
Langerak, Fred
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contributor
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
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6
The process of new service development - issues of formalization and appropriability
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002190758
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7
Governance modes for systematic innovation : service development in mobile telecommunications
Ende, Jan van den
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002191457
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8
Managing interactions between technological and stylistic innovation in the media industries : insights from the introduction of ebook technology in the publishing industry
Schweizer, Tanja S.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641697
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9
Density and strength of ties in innovation networks : a competence and governance view
Nooteboom, Bart
(
contributor
); …
-
2004
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001876749
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10
Rethinking the Dutch Innovation Agenda : management and organization matter most
Volberda, Henk W.
(
contributor
); …
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2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001888382
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