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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
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2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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2
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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3
Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
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4
Modeling generational transitions from aggregate data
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693573
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5
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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6
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
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7
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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8
Competition and market dynamics on the Russian deposits market
Admiraal, Piet H.
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001609456
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9
Creating competition & mastering markets : new entrants, monopolists, and regulators in transforming public utilities across the Atlantic
Hulsink, Willem
(
contributor
);
Wubben, Emiel
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772002
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