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~institution:"Erasmus Research Institute of Management"
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Erasmus Research Institute of Management
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256
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75
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ERIM report series research in management
86
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ECONIS (ZBW)
87
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1
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
2
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
3
Differentiated Bayesian conjoint choice designs
Sándor, Zsolt
(
contributor
);
Wedel, Michel
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772053
Saved in:
4
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
5
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
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6
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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7
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
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8
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
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9
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
10
Advertising effects on awareness, consideration and
brand
choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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