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Consumer Neuroscience : Implik...
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Consumer behaviour
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Franses, Philip Hans
6
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4
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2
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2
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1
Dolfsma, Wilfred
1
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Erasmus Research Institute of Management
National Bureau of Economic Research
520
Springer Fachmedien Wiesbaden
139
American Marketing Association
65
OECD
45
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
36
Verlag Dr. Kovač
31
International Energy Agency
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IGI Global
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European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
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Books on Demand GmbH <Norderstedt>
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Friedrich-Schiller-Universität Jena
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Nordic Council of Ministers
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Nomos Verlagsgesellschaft
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Haufe-Lexware GmbH & Co. KG
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ERIM report series research in management
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ECONIS (ZBW)
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
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contributor
); …
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2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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2
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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3
Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
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4
Modeling generational transitions from aggregate data
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693573
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5
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
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2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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6
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
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7
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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8
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
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9
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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10
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
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