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Erasmus Research Institute of Management
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Individual telecommunications tariffs in Chinese communities : history as a mirror of the future, and relevance for mobile service development in China
Chen, H.
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contributor
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Pau, Louis-François
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contributor
)
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2004
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002205428
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Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
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Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
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2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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