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~institution:"Erasmus Research Institute of Management"
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Short-term effects of advertis...
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Advertising effects
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Werbewirkung
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Dekimpe, Marnik G.
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Hanssens, Dominique M.
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Loef, Joost
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Franses, Philip Hans
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Erasmus Research Institute of Management
National Bureau of Economic Research
73
Springer Fachmedien Wiesbaden
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
11
American Marketing Association
11
Axel-Springer-Verlag
11
EconWPA
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
NET Institute
8
Österreichische Werbewissenschaftliche Gesellschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Université Paris-Dauphine
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Zentralverband der Deutschen Werbewirtschaft
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eSocialSciences
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Økonomisk institutt, Universitetet i Oslo
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Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
6
Florida Department of Citrus
6
Technische Universität Braunschweig
6
Advertising Research Foundation
5
Economic Research Service, Department of Agriculture
5
Fachhochschule Reutlingen / European School of Business
5
Shaker Verlag
5
Tilburg University, Center for Economic Research
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Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
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ERIM report series research in management
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ECONIS (ZBW)
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Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
3
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
4
Advertising
effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
5
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
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