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Dynamic effects of trust and cognitive social structures on information transfer relationships
Dekker, David J.
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contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658841
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Entrepreneurial activity, self-
perception
and gender
Verheul, Ingrid
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contributor
); …
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2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639153
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3
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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4
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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5
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
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contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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What is the predictive power of market orientation?
Langerak, Fred
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
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7
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
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contributor
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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8
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
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Paap, Richard
(
contributor
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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