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~institution:"Erasmus Research Institute of Management"
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Consumer behaviour
7
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English
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Franses, Philip Hans
4
Verhoef, Peter C.
3
Dekimpe, Marnik G.
2
Hanssens, Dominique M.
2
Loef, Joost
2
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Dolfsma, Wilfred
1
Donkers, Bas
1
Hesselink, Martijn Willem
1
Nijs, Vincent R.
1
Oest, Rutger van
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Srinivasan, Shuba
1
Steenkamp, Jan-Benedict E. M.
1
Verlegh, Peeter W. J.
1
Vlagsma, Kristine
1
Vriens, Marco
1
Vroomen, Björn
1
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Erasmus Research Institute of Management
National Bureau of Economic Research
601
Springer Fachmedien Wiesbaden
260
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
75
OECD
51
Université Paris-Dauphine (Paris IX)
45
Verlag Dr. Kovač
45
American Marketing Association
43
IGI Global
35
International Energy Agency
30
Information Resources Management Association
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
C.E.P.R. Discussion Papers
27
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
26
Haufe-Lexware GmbH & Co. KG
23
Edward Elgar Publishing
21
Zentralausschuss der Werbewirtschaft
21
Nordic Council of Ministers
20
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
17
Friedrich-Schiller-Universität Jena
17
Nomos Verlagsgesellschaft
17
EconWPA
16
European Society for Opinion and Marketing Research
16
Springer Gabler <Firma>
15
Université Paris-Dauphine
15
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
INSEAD
14
Universität Mannheim
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
13
Markenverband
13
Agricultural and Applied Economics Association - AAEA
12
Fachhochschule Reutlingen / European School of Business
12
RWTH Aachen
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Springer International Publishing
12
Axel-Springer-Verlag
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
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ERIM report series research in management
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ECONIS (ZBW)
12
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1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
The added value of corporate brands : When do organizational associations
affect
product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Advertising
effects on awareness, consideration and
brand
choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
4
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
5
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
6
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
7
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
8
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
9
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
10
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
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