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~institution:"Erasmus Research Institute of Management"
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Advertising effects
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Erasmus Research Institute of Management
National Bureau of Economic Research
73
Springer Fachmedien Wiesbaden
52
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
41
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Agricultural and Applied Economics Association - AAEA
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Axel-Springer-Verlag
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EconWPA
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American Marketing Association
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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IP Deutschland GmbH <Köln>
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Institute for the Study of Labor (IZA)
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eSocialSciences
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CESifo
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Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
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NET Institute
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Österreichische Werbewissenschaftliche Gesellschaft
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Zentralverband der Deutschen Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
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Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
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Department of Agricultural and Resource Economics, University of Connecticut
6
Economic Research Service, Department of Agriculture
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Florida Department of Citrus
6
Nomos Verlagsgesellschaft
6
Technische Universität Braunschweig
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Advertising Research Foundation
5
Department of Economics, Oxford University
5
Fachhochschule Reutlingen / European School of Business
5
Tilburg University, Center for Economic Research
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Université Paris-Dauphine
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Zentralausschuss der Werbewirtschaft e. V.
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Axel Springer Verlag, Marketing Anzeigen
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ECONIS (ZBW)
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Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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2
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
3
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
4
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
5
Advertising
effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
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