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~institution:"Erasmus Research Institute of Management"
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Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
64
American Marketing Association
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National Bureau of Economic Research
31
Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Center of Market Oriented Product and Production Management
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Ekonomiska forskningsinstitutet <Stockholm>
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ERIM report series research in management
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ECONIS (ZBW)
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
3
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
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4
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
5
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
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