Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Applying the multisensory scul...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Dienstleistungssektor
4
Service industry
4
Marketing theory
3
Marketingtheorie
3
Theorie
3
Theory
3
Advertising effects
2
Brand
2
Brand management
2
Dienstleistungsqualität
2
Internet
2
Markenartikel
2
Markenführung
2
Service quality
2
Werbewirkung
2
Advertising
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Business organization
1
Category Management
1
Category management
1
Consumption
1
Corporate reputation
1
Customer satisfaction
1
Fashion
1
Firm growth
1
Firmenimage
1
Fleischwaren
1
Gibrat's law
1
Hypothek
1
Konsum
1
Kundenzufriedenheit
1
Make-or- Buy-Entscheidung
1
Make-or-buy decision
1
Management information system
1
Management-Informationssystem
1
Market share
1
Marketing management
1
more ...
less ...
Online availability
All
Free
7
Type of publication
All
Book / Working Paper
13
Type of publication (narrower categories)
All
Arbeitspapier
13
Working Paper
13
Graue Literatur
10
Non-commercial literature
10
Case study
1
Fallstudie
1
Language
All
English
13
Author
All
Franses, Philip Hans
4
Verhoef, Peter C.
4
Donkers, Bas
2
Wiele, Ton van der
2
Audretsch, David B.
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Commandeur, Harry R.
1
Dolfsma, Wilfred
1
Hesselink, Martijn Willem
1
Iwaarden, Jos van
1
Jong, Martijn de
1
Klomp, Luuk
1
Loef, Joost
1
Oest, Rutger van
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Thurik, Adriaan R.
1
Verbeke, Willem J. M. I.
1
Verboom, Menno
1
Verlegh, Peeter W. J.
1
Verwaal, Ernst
1
Vlagsma, Kristine
1
Vriens, Marco
1
Vroomen, Björn
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
National Bureau of Economic Research
597
Springer Fachmedien Wiesbaden
246
OECD
95
Verlag Dr. Kovač
46
IGI Global
40
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
American Marketing Association
38
Edward Elgar Publishing
37
Université Paris-Dauphine (Paris IX)
35
International Energy Agency
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
UNCTAD
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
International Labour Organization (ILO), United Nations
23
Europäische Kommission
22
Haufe-Lexware GmbH & Co. KG
22
Europäische Kommission / Statistisches Amt
21
Nomos Verlagsgesellschaft
20
Friedrich-Schiller-Universität Jena
19
World Bank
19
Österreichisches Institut für Wirtschaftsforschung
19
Nordic Council of Ministers
16
Springer International Publishing
16
Organisation for Economic Co-operation and Development
15
Universität Mannheim
15
INSEAD
14
International Monetary Fund (IMF)
14
Europäische Kommission / Gemeinsame Forschungsstelle
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
USA / Bureau of the Census
13
Christian-Albrechts-Universität zu Kiel
12
RWTH Aachen
12
Springer Gabler <Firma>
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
more ...
less ...
Published in...
All
ERIM report series research in management
13
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
2
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
3
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
4
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
5
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
6
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
Saved in:
7
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
8
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
9
Advertising effects on awareness, consideration and
brand
choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
10
A transparent role of information systems within business proccesses : a case study
Verboom, Menno
(
contributor
);
Iwaarden, Jos van
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002362283
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
