Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Erasmus Research Institute of Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Moving beyond the content : th...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
4
Theorie
4
Theory
4
Werbewirkung
4
Advertising
2
Brand
2
Brand management
2
Internet
2
Markenartikel
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Werbung
2
Category Management
1
Category management
1
Consumption
1
Corporate reputation
1
Customer satisfaction
1
Dienstleistungsqualität
1
Fashion
1
Firmenimage
1
Fleischwaren
1
Hypothek
1
Konsum
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Market share
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Measurement
1
Meat product
1
Messung
1
Mode
1
Mortgage
1
Organic farming
1
Perception
1
more ...
less ...
Online availability
All
Free
7
Type of publication
All
Book / Working Paper
12
Type of publication (narrower categories)
All
Arbeitspapier
12
Working Paper
12
Graue Literatur
9
Non-commercial literature
9
Language
All
English
12
Author
All
Franses, Philip Hans
4
Verhoef, Peter C.
3
Dekimpe, Marnik G.
2
Hanssens, Dominique M.
2
Loef, Joost
2
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Dolfsma, Wilfred
1
Donkers, Bas
1
Hesselink, Martijn Willem
1
Nijs, Vincent R.
1
Oest, Rutger van
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Riel, Cees B. M. van
1
Sloot, Laurens M.
1
Srinivasan, Shuba
1
Steenkamp, Jan-Benedict E. M.
1
Verlegh, Peeter W. J.
1
Vlagsma, Kristine
1
Vriens, Marco
1
Vroomen, Björn
1
Wiele, Ton van der
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
National Bureau of Economic Research
630
Springer Fachmedien Wiesbaden
333
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
74
OECD
69
IGI Global
66
Université Paris-Dauphine (Paris IX)
53
Verlag Dr. Kovač
50
American Marketing Association
43
Books on Demand GmbH <Norderstedt>
35
Information Resources Management Association
33
Haufe-Lexware GmbH & Co. KG
32
International Energy Agency
30
Edward Elgar Publishing
28
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
C.E.P.R. Discussion Papers
26
Nomos Verlagsgesellschaft
26
Springer Gabler <Firma>
24
Zentralausschuss der Werbewirtschaft
21
Nordic Council of Ministers
20
Universität Mannheim
20
Friedrich-Schiller-Universität Jena
19
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
18
Springer International Publishing
18
European Society for Opinion and Marketing Research
16
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
15
Université Paris-Dauphine
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
EconWPA
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
INSEAD
14
Campus Verlag
13
Christian-Albrechts-Universität zu Kiel
13
Europäische Kommission / Gemeinsame Forschungsstelle
13
Markenverband
13
Peter Lang GmbH
13
Agricultural and Applied Economics Association - AAEA
12
Axel-Springer-Verlag
12
more ...
less ...
Published in...
All
ERIM report series research in management
12
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Advertising
effects on awareness, consideration and
brand
choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
4
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
5
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
6
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
7
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Saved in:
8
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
9
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
10
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
