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~institution:"Erasmus Research Institute of Management"
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Advertising effects
4
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Hanssens, Dominique M.
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Loef, Joost
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Erasmus Research Institute of Management
National Bureau of Economic Research
317
Springer Fachmedien Wiesbaden
54
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
46
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
International Monetary Fund
15
Université Paris-Dauphine (Paris IX)
15
Edward Elgar Publishing
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Agricultural and Applied Economics Association - AAEA
13
EconWPA
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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IP Deutschland GmbH <Köln>
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World Bank
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CESifo
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Center for Tobacco Control Research and Education, UC San Francisco
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Deutsche Werbewissenschaftliche Gesellschaft
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European Society for Opinion and Marketing Research
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NET Institute
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eSocialSciences
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Österreichische Werbewissenschaftliche Gesellschaft
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Ekonomiska forskningsinstitutet <Stockholm>
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Internationaler Währungsfonds
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RWI - Leibniz-Institut für Wirtschaftsforschung
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William Davidson Institute <Ann Arbor, Mich.>
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Zentralverband der Deutschen Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
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Department of Agricultural and Resource Economics, University of Connecticut
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Economic Research Service, Department of Agriculture
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
6
Florida Department of Citrus
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Shaker Verlag
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Technische Universität Braunschweig
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ERIM report series research in management
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ECONIS (ZBW)
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1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
3
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
4
Advertising
effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
5
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
6
Learning and governance in inter-firm relations
Nooteboom, Bart
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001876721
Saved in:
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