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Consumer behaviour
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Franses, Philip Hans
5
Verhoef, Peter C.
3
Dekimpe, Marnik G.
2
Hanssens, Dominique M.
2
Loef, Joost
2
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Dolfsma, Wilfred
1
Donkers, Bas
1
Fok, Dennis
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Hesselink, Martijn Willem
1
Horváth, Csilla
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1
Paap, Richard
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Pauwels, Koen
1
Raaij, Willem Fred van
1
Riel, Cees B. M. van
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Sloot, Laurens M.
1
Srinivasan, Shuba
1
Verlegh, Peeter W. J.
1
Vlagsma, Kristine
1
Vriens, Marco
1
Vroomen, Björn
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Wiele, Ton van der
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Erasmus Research Institute of Management
National Bureau of Economic Research
559
Springer Fachmedien Wiesbaden
297
American Marketing Association
68
OECD
61
Verlag Dr. Kovač
54
IGI Global
46
Books on Demand GmbH <Norderstedt>
39
International Energy Agency
32
Edward Elgar Publishing
28
Information Resources Management Association
28
Haufe-Lexware GmbH & Co. KG
27
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
25
Verlag Franz Vahlen
20
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
20
European Society for Opinion and Marketing Research
19
Friedrich-Schiller-Universität Jena
19
Fördergesellschaft Marketing an der Universität Augsburg
19
Fachhochschule Reutlingen / European School of Business
17
INSEAD
17
Nomos Verlagsgesellschaft
17
Nordic Council of Ministers
17
Springer International Publishing
17
Springer Gabler <Firma>
16
Universität Mannheim
16
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RWTH Aachen
15
Campus Verlag
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Gesellschaft für Konsum-, Markt- und Absatzforschung
14
NetLibrary, Inc
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
13
Center of Market Oriented Product and Production Management
12
Christian-Albrechts-Universität zu Kiel
12
Harvard Graduate School of Business Administration
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Université Paris-Dauphine (Paris IX)
12
European University Institute / Department of Economics
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ERIM report series research in management
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ECONIS (ZBW)
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1
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
2
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
3
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
4
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
5
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
6
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
7
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
8
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
Saved in:
9
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
10
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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