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Erasmus Research Institute of Management
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ERIM report series research in management
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ECONIS (ZBW)
74
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1
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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3
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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4
Combining expert knowledge and databases for risk management
Daniels, Hennie
(
contributor
);
Dissel, Han van
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732855
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5
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
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6
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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7
Direct mailing decisions for a Dutch fundraiser
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721963
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8
Efficient circulation of railway rolling stock
Alfieri, Arianna
;
Groot, Rutger
;
Kroon, Leo G.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732844
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9
Simultaneous equation systems selection method
Gorobets, Alexander
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001771955
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10
The effects of decision flexibility in the hierarchical investment decision process
Hallerbach, Winfried G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772004
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