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~institution:"Erasmus Research Institute of Management"
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Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
4
Werbewirkung
4
Theorie
3
Theory
3
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2
Internet
2
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English
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Franses, Philip Hans
3
Verhoef, Peter C.
3
Dekimpe, Marnik G.
2
Hanssens, Dominique M.
2
Loef, Joost
2
Antonides, Gerrit
1
Bagozzi, Richard P.
1
Belschak, Frank
1
Dolfsma, Wilfred
1
Donkers, Bas
1
Hesselink, Martijn Willem
1
Nijs, Vincent R.
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Sloot, Laurens M.
1
Srinivasan, Shuba
1
Steenkamp, Jan-Benedict E. M.
1
Verbeke, Willem J. M. I.
1
Verlegh, Peeter W. J.
1
Vlagsma, Kristine
1
Vriens, Marco
1
Vroomen, Björn
1
Wiele, Ton van der
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Erasmus Research Institute of Management
National Bureau of Economic Research
609
Springer Fachmedien Wiesbaden
259
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
66
OECD
59
IGI Global
57
American Marketing Association
41
Verlag Dr. Kovač
38
Information Resources Management Association
32
Books on Demand GmbH <Norderstedt>
31
International Energy Agency
30
C.E.P.R. Discussion Papers
27
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
25
Haufe-Lexware GmbH & Co. KG
23
Université Paris-Dauphine (Paris IX)
23
Zentralausschuss der Werbewirtschaft
21
Nomos Verlagsgesellschaft
20
Nordic Council of Ministers
20
Friedrich-Schiller-Universität Jena
18
Springer Gabler <Firma>
18
Universität Mannheim
18
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
EconWPA
15
European Society for Opinion and Marketing Research
15
Springer International Publishing
15
INSEAD
14
Agricultural and Applied Economics Association - AAEA
12
Christian-Albrechts-Universität zu Kiel
12
Organisation for Economic Co-operation and Development
12
Peter Lang GmbH
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Springer-Verlag GmbH
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
RWTH Aachen
11
Shaker Verlag
11
Österreichisches Institut für Wirtschaftsforschung
11
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ERIM report series research in management
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ECONIS (ZBW)
11
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1
Cognitive and affective consequences of two types of incongruent
advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
Saved in:
2
Advertising
effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
Saved in:
3
Competitive reactions and the cross-sales effects of
advertising
and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
4
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
5
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
6
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
7
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
8
Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
Saved in:
9
Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn
;
Donkers, Bas
;
Verhoef, Peter C.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
Saved in:
10
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
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