We propose a new method to model consumers' consideration and choice processes. We develop a parsimonious probit type … model for consideration and a multinomial probit model for choice, given consideration. Unlike earlier models of … from observed choices in panel data. To this end, we use data collected in an on-line choice experiment involving …

Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice … find that most advertising effects exist for awareness, although at the same time there are effects for choice. Newspaper …