Organizational research frequently involves seeking judgmental data from multiple informants within organizations. Researchers are often faced with determining how many informants to survey, who those informants should be and (if more than one) how best to aggregate responses when disagreement...

Stefan Stremersch (Ph.D., Tilburg University, December 2001, cum laude) is Professor of Marketing at Erasmus University Rotterdam, The Netherlands, and Visiting Associate Professor of Marketing at Goizueta Business School, Emory University, United States. He also has been a visiting research...

In this paper, we examine the effect of relationship perceptions and relationship marketing instruments on customer share development. We also study the interaction effect of these instruments with behavioral loyalty and relationship perceptions. This study is executed among a sample of...

Concurrentie is de motor achter innovatie en dynamiek in markten.Sectoren zoals het openbaar vervoer, water, energie, en telecom worden niet voor niets door nationale en internationale overheden geliberaliseerd en gedereguleerd. Het doel is markten te creëren met eerlijke kansen voor nieuwe...

Rede, in verkorte vorm uitgesproken bij de aanvaarding van het ambt van hoogleraar Methodologie van Research in Marketing aan de Faculteit der Bedrijfskunde van de Erasmus Universiteit Rotterdam op vrijdag 25 oktober 2002