Similar Search Results

The Effectiveness of Advertising Matching Purchase Motivation

Loef, J.; Antonides, G.; Raaij, W.F. van - Erasmus Research Institute of Management (ERIM), ERIM … - 2001

were tested in an experiment with different products and different ads. Advertising effectiveness was measured by brand and … motivation for the brand is more effective. Our finding can be explained in two ways. Firstly, schema theory suggests that a … moderate degree of incongruity between advertising and brand perceptions and unexpected but relevant information in the …

Persistent link: https://www.econbiz.de/10005288390

The Role of Schema Salience in Ad Processing and Evaluation

Loef, J.; Antonides, G.; Raaij, W.F. van - Erasmus Research Institute of Management (ERIM), ERIM … - 2002

Advertising grids such as the Rossiter-Percy grid (Rossiter & Percy 1991, 1997) propose that brand-matching advertising … is more effective than brand-mismatching advertising. However, for the match hypothesis to hold the brand schema needs to … evaluation. Two separate experiments were conducted, employing the same brand descriptions and ad scenarios. In the first …

Persistent link: https://www.econbiz.de/10005450997

Design of Closed Loop Supply Chains

Krikke, H.R.; Bloemhof-Ruwaard, J.M.; Wassenhove, L.N. van - Erasmus Research Institute of Management (ERIM), ERIM … - 2001

Increased concern for the environment has lead to new techniques to design products and supply chains that are both economically and ecologically feasible. This paper deals with the product - and corresponding supply chain design for a refrigerator. Literature study shows that there are many...

Persistent link: https://www.econbiz.de/10005288526

Dataset of the Refrigerator Case: design of closed loop supply chains

Krikke, H.R.; Bloemhof-Ruwaard, J.M.; Wassenhove, L.N. van - Erasmus Research Institute of Management (ERIM), ERIM … - 2001

This paper contains the dataset for the refrigerator case concerning the design of a production and return network for refrigerators. Section 1 emphasises the major changes to the problem structure and assumptions used by Umeda et al. (1999). Section 2 contains the parameter settings. Section 3...

Persistent link: https://www.econbiz.de/10005288747

Managing Supplier Involvement in New Product Development: A Multiple-Case Study

Echtelt, F.E.A. van; Wynstra, J.Y.F.; Weele, A.J. van; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2006

Existing studies of supplier involvement in new product development have mainly focused on project-related short-term processes and success-factors. This study validates and extends an existing exploratory framework, which comprises both long-term strategic processes and short-term operational...

Persistent link: https://www.econbiz.de/10005288411

Strategic and Operational Management of Supplier Involvement in New Product Development: a Contingency Perspective

Echtelt, F.E.A. van; Wynstra, J.Y.F.; Weele, A.J. van - Erasmus Research Institute of Management (ERIM), ERIM … - 2007

This paper examines how firms succeed to leverage supplier involvement in product development. The paper extends earlier work on managing supplier involvement by providing an integrated analysis of results, processes and conditions both at the level of individual development projects and the...

Persistent link: https://www.econbiz.de/10005288507

Why New Business Development Projects Fail: Coping with the Differences of Technological versus Market Knowledge

Burgers, J.H.; Bosch, F.A.J. van den; Volberda, H.W. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007

Managing through projects has become important for generating new knowledge to cope with technological and market discontinuities. This paper examines how the fit between the creation of technological and market knowledge and important project management characteristics, i.e. project autonomy...

Persistent link: https://www.econbiz.de/10005288748

Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction

Rijsdijk, S.A.; Hultink, E.J.; Diamantopoulos, A. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007

In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products, for example, are able to work autonomously, cooperate with other products, or adapt to changing circumstances. Although intelligent products appear an...

Persistent link: https://www.econbiz.de/10005505036

Market Feedback and Team Commitment in Radical Product Innovation Process

Berchicci, L.; Tucci, C.L. - Erasmus Research Institute of Management (ERIM), ERIM … - 2008

Previous research has considered how exploratory market learning processes moderate market and technological uncertainty in radical product development. Scholars argue that new product development (NPD) teams may increase the chances of success of radically new projects by acquiring,...

Persistent link: https://www.econbiz.de/10005451026

Visualizing attitudes towards service levels

Lam, K.Y.; Velden, M. van de; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2011

To assess the attitudes with respect to the quality of banksâ€™ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...

Persistent link: https://www.econbiz.de/10009351530