Showing 1 - 10 of 37
Marketing researchers often assume that innovation diffusion is affected by social contagion. However, there is …
Persistent link: https://www.econbiz.de/10005288651
We analyze the effect of peer influence on the diffusion of an innovative network good. We argue that the adopters of a network good have an incentive to convince others to purchase the same product because their utility depends on the number of other users. This peer-effect influences...
Persistent link: https://www.econbiz.de/10005288680
This paper studies the diffusion of multiple related technologies among firms. The results suggest an endogenous acceleration mechanism for technology adoption: The more advanced a firm is in using a particular set of technologies, the more likely it is to adopt additional related technologies....
Persistent link: https://www.econbiz.de/10005288566
This chapter focuses on the gap between the speed of proliferation of theoretical and empirical contributions and the speed of accumulation of the acquired scientific knowledge regarding absorptive capacity. To contribute to narrowing this gap, we will in particular review the conceptual...
Persistent link: https://www.econbiz.de/10005288400
innovation. It employs an analysis of three types of embedding: institutional embedding, which is often localized, structural …. It employs results from earlier research in organizational learning and innovation, and in the management of inter …
Persistent link: https://www.econbiz.de/10005288403
Existing studies of supplier involvement in new product development have mainly focused on project-related short-term processes and success-factors. This study validates and extends an existing exploratory framework, which comprises both long-term strategic processes and short-term operational...
Persistent link: https://www.econbiz.de/10005288411
Large-scale strategic change projects in companies may be supported by using alliance networks. This paper shows that IBM’s change from an exploitation strategy towards an exploration strategy required a radically different network strategy as well. By entering into more non-equity...
Persistent link: https://www.econbiz.de/10005288433
This article provides empirical tests of the hypothesis of ‘optimal cognitive distance’, proposed by Nooteboom (1999, 2000), in two distinct empirical settings. Variety of cognition, needed for learning, has two dimensions: the number of agents with different cognition, and...
Persistent link: https://www.econbiz.de/10005288440
contribute to an organization’s innovation. …
Persistent link: https://www.econbiz.de/10005288455
This paper examines how firms succeed to leverage supplier involvement in product development. The paper extends earlier work on managing supplier involvement by providing an integrated analysis of results, processes and conditions both at the level of individual development projects and the...
Persistent link: https://www.econbiz.de/10005288507