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India: a Case of Fragile Wireless Service and Technology Adoption?

Pau, Louis-Francois; Motiwalla, J. - Erasmus Research Institute of Management (ERIM), … - 2007

sustainable is the adoption of wireless services and products? Several papers have discussed India as a wireless service and … comparison is given to adoption indicators in other key markets such as China. For example, just to illustrate highlights of … significant opportunity .Also , the wireless service and product adoption pattern in India , specific to communicating services …

Persistent link: https://www.econbiz.de/10010730907

"Best Practices…in spite of Performance" Just a matter of Imitation?

Paauwe, Paauwe, J.; Boselie, Boselie, J.P.P.E.F. - Erasmus Research Institute of Management (ERIM), … - 2004

in their speed of selection and adoption of best practices, and the consequences this has for whether or not being able … to achieve a competitive advantage. After presenting and describing our framework for the adoption and life cycle of best …

Persistent link: https://www.econbiz.de/10010730964

How Today’s Consumers Perceive Tomorrow’s Smart Products

Rijsdijk, Rijsdijk, S.A.; Hultink, Hultink, E.J. - Erasmus Research Institute of Management (ERIM), … - 2007

This manuscript investigates consumer responses to new smart products. Due to the application of information technology, smart products are able to collect, process and produce information, and can be described to ‘think’ for themselves. In this study, consumers respond to smart products...

Persistent link: https://www.econbiz.de/10010731189

The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions

Verhoef, Peter; van Everdingen, van Everdingen, Y.M.; … - Erasmus Research Institute of Management (ERIM), … - 2008

This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and … relationship variables in explaining new product adoption decisions by retailers, instead of considering either one of these groups … of variables in isolation as has been done by previous retail adoption studies. Moreover, it specifically addresses how …

Persistent link: https://www.econbiz.de/10010731190

Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction

Rijsdijk, Rijsdijk, S.A.; Hultink, Hultink, E.J.; … - Erasmus Research Institute of Management (ERIM), … - 2007

In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products, for example, are able to work autonomously, cooperate with other products, or adapt to changing circumstances. Although intelligent products appear an...

Persistent link: https://www.econbiz.de/10010731281

The Added Value of Corporate Brands

Berens, Berens, G.A.J.M.; van Riel, van Riel, C.B.M.; … - Erasmus Research Institute of Management (ERIM), … - 2002

This study shows that different types of associations regarding a company have different effects on customers' product evaluations. Associations with a company's ability influenced quality perceptions of products marketed by the company's subsidiaries, but not intentions to actually buy those...

Persistent link: https://www.econbiz.de/10010731167

New’ Performance Measures: Determinants of Their Use and Their Impact on Performance

Verbeeten, Verbeeten, F.H.M. - Erasmus Research Institute of Management (ERIM), … - 2005

’ performance measures are documented; finally, the alignment hypothesis is tested. Using survey data from Dutch firms, I find that …

Persistent link: https://www.econbiz.de/10010837689

Marketing, Informatie en Besluitvorming: een inter-organisationeel Perspectief

van Bruggen, van Bruggen, G.H. - Erasmus Research Institute of Management (ERIM), … - 2001

In this paper we describe three types of applications of information technology in marketing. These are (1) applications that focus on improving the efficiency of marketing processes; (2) applications that focus on improving the effectiveness of marketing management; and (3) applications that...

Persistent link: https://www.econbiz.de/10010730474

The Relationship between Technology, Innovation, and Firm Performance: Empirical Evidence on E-Business in Europe

Koellinger, Philipp - Erasmus Research Institute of Management (ERIM), … - 2008

This article analyzes the relationship between the usage of Internet-based technologies, different types of innovation, and performance at the firm level. Data for the empirical investigation originates from a sample of 7,302 European enterprises. The empirical results show that Internet-based...

Persistent link: https://www.econbiz.de/10010730893

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

van Bruggen, van Bruggen, G.H.; Smidts, Smidts, A.; … - Erasmus Research Institute of Management (ERIM), … - 2000

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...

Persistent link: https://www.econbiz.de/10010731354