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Visualizing attitudes towards service levels

Franses, Philip Hans; Lam, Lam, K.Y.; van de Velden, … - Erasmus Research Institute of Management (ERIM), … - 2011

To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...

Persistent link: https://www.econbiz.de/10010837589

Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions

van Osselaer, van Osselaer, S.M.J. - Erasmus Research Institute of Management (ERIM), … - 2004

brand management and public policy as well as theoretical implications for the study of human learning and memory. Prior to …

Persistent link: https://www.econbiz.de/10010837402

The impact of brand and category characteristics on consumer stock-out reactions

Verhoef, Peter; Franses, Philip Hans; Sloot, Sloot, L.M. - Erasmus Research Institute of Management (ERIM), … - 2002

We develop two models to test hypotheses on the specific impact of brand and category characteristics on consumer stock … hedonic product groups than in utilitarian product groups and consumers are more brand loyal to high equity brands than to low … equity brands. Brand loyalty is especially strong for high equity brands in hedonic product groups. Our study also confirms …

Persistent link: https://www.econbiz.de/10010837570

Managing Product-Harm Crises

van Heerde, van Heerde, H.J.; Helsen, K.; Dekimpe, … - Erasmus Research Institute of Management (ERIM), … - 2005

Product-harm crises are among a firm’s worst nightmares. Since marketing investments may be instrumental to convince consumers to purchase the firm's products again, it is important to provide an adequate measurement of the effectiveness of these investments, especially after the crisis. We...

Persistent link: https://www.econbiz.de/10010731099