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How and Why Decision Models Influence Marketing Resource Allocations

Lilien, Lilien, G.L.; Rangaswamy, Rangaswamy, A.; … - Erasmus Research Institute of Management (ERIM), … - 2001

of marketing budgeting and resource allocation. We consider several questions: (1) What does it mean for a DSS to be … "good?"; (2) What is the relationship between an anchor or reference condition, DSS-supported recommendation and decision … quality? (3) How does a DSS influence the decision process, and how does the process influence outcomes? (4) Is the effect of …

Persistent link: https://www.econbiz.de/10010731164

Flexible Decision Support in Dynamic Interorganizational Networks

Collins, Collins, J.; Ketter, Ketter, W.; Gini, Gini, M. - Erasmus Research Institute of Management (ERIM), … - 2008

An effective Decision Support System (DSS) should help its users improve decision-making in complex, information … enumerate these qualities as DSS Desiderata, properties that can contribute both effectiveness and flexibility to users in such …

Persistent link: https://www.econbiz.de/10010730864

Rostering at a Dutch Security Firm

Freling, Freling, R.; Piersma, N.; Wagelmans, … - Erasmus Research Institute of Management (ERIM), … - 2001

mathematical programming based methods to select high quality rosters. The DSS has received rave reviews from upper management …, security employees as well as the planners, who have gained enormous insight into the planning process. The DSS is currently …

Persistent link: https://www.econbiz.de/10010730883

Diagnosis in the Olap Context

Caron, E.A.M.; Daniels, Daniels, H.A.M. - Erasmus Research Institute of Management (ERIM), … - 2004

The purpose of OLAP (On-Line Analytical Processing) systems is to provide a framework for the analysis of multidimensional data. Many tasks related to analysing multidimensional data and making business decisions are still carried out manually by analysts (e.g. financial analysts, accountants,...

Persistent link: https://www.econbiz.de/10010730982

Crew Rostering for the High Speed Train

Lentink, Lentink, R.M.; Odijk, M.A.; van Rijn, E. - Erasmus Research Institute of Management (ERIM), … - 2002

At the time of writing we entered the final stage of implementing the crew rostering system Harmony CDR to facilitate the planning of catering crews on board of the Thalys, the High Speed Train connecting Paris, Cologne, Brussels, Amsterdam, and Geneva. Harmony CDR optimally supports the...

Persistent link: https://www.econbiz.de/10010730991

General Model for Automated Diagnosis of Business Performance

Caron, E.A.M.; Daniels, Daniels, H.A.M. - Erasmus Research Institute of Management (ERIM), … - 2005

In this paper, we describe an extension of the methodology for explanation generation in financial knowledge-based systems, offering the possibility to automatically generate explanations and diagnostics to support business decision tasks. The central goal is the identification of specific...

Persistent link: https://www.econbiz.de/10010731056

Intelligent Personalized Trading Agents that facilitate Real-time Decisionmaking for Auctioneers and Buyers in the Dutch Flower Auctions

Ketter, Ketter, W.; van Heck, van Heck, H.W.G.M.; … - Erasmus Research Institute of Management (ERIM), … - 2010

In this case the Dutch Flower Auctions (DFA) are discussed. The DFA are part of the supply network in which flowers are produced, stocked, and then sold through either mediation or auctioning. This case focuses on the buyers’ and auctioneers’ positions when flowers are traded through...

Persistent link: https://www.econbiz.de/10010731353

A decision support system for crew planning in passenger transportation using a flexible branch-and-price algorithm

Freling, Freling, R.; Lentink, Lentink, R.M.; … - Erasmus Research Institute of Management (ERIM), … - 2001

This paper discusses a decision support system for airline and railway crew planning. The system is a state-of-the-art branch-and-price solver that is used for crew scheduling and crew rostering. We briefly discuss the mathematical background of the solver, of which most part is covered in the...

Persistent link: https://www.econbiz.de/10010731377

The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach

Althuizen, Althuizen, N.A.P.; Wierenga, Wierenga, B. - Erasmus Research Institute of Management (ERIM), … - 2008

Many marketing problems, such as the design of marketing communication campaigns and the development of new products, require creative solutions. Such problems are typically weakly-structured and underspecified (open-ended). The authors investigate the potential of analogical reasoning as a...

Persistent link: https://www.econbiz.de/10010731435

The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development

Verhoef, Peter - Erasmus Research Institute of Management (ERIM), … - 2002

In this paper, we examine the effect of relationship perceptions and relationship marketing instruments on customer share development. We also study the interaction effect of these instruments with behavioral loyalty and relationship perceptions. This study is executed among a sample of...

Persistent link: https://www.econbiz.de/10010731137