Showing 1 - 10 of 41
This article analyzes the relationship between the usage of Internet-based technologies, different types of innovation … enterprises. The empirical results show that Internet-based technologies were an important enabler of innovation in the year 2003 …. It was found that all studied types of innovation, including Internet-enabled and non-Internet-enabled product or process …
Persistent link: https://www.econbiz.de/10010730893
circumstances where knowledge & innovation play an increasingly significant role in the economy (Foray & Lundvall 1996, Cowan, David …
Persistent link: https://www.econbiz.de/10010730941
In this paper we describe three types of applications of information technology in marketing. These are (1) applications that focus on improving the efficiency of marketing processes; (2) applications that focus on improving the effectiveness of marketing management; and (3) applications that...
Persistent link: https://www.econbiz.de/10010730474
In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...
Persistent link: https://www.econbiz.de/10010731354
Transaction value analysis (TVA) integrates the concepts of resource heterogeneity and transaction cost economics into a single framework, which emphasizes both value creation and value claiming in firms' vertical integration decisions. Using a TVA perspective, we develop hypotheses to explain...
Persistent link: https://www.econbiz.de/10010837690
Innovation offers many opportunities for corporations. That is beyond dispute. The only question is how to make the … most of them. In this lecture, I show what the process of innovation entails; I give examples of successful and failed … management of the innovation process and the organisation of system innovation. Research findings show how companies can improve …
Persistent link: https://www.econbiz.de/10010730476
The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and...
Persistent link: https://www.econbiz.de/10011220590
Competition is the engine behind innovation and dynamics in the marketplace. Sectors like public transport …
Persistent link: https://www.econbiz.de/10010730458
entrepreneurship with respect to economic performance. This paper uses the knowledge spillover theory to explain different innovation …-to-the-market innovation but has no effect on the relationship between knowledge and new-to-the-firm innovation. Our results using European … chances that knowledge will become new-to-the-market innovation. The findings highlight the importance of Schumpeterian …
Persistent link: https://www.econbiz.de/10010730854
This paper examines the transfer of designs between projects within firm in the context of made-to-order producing companies. This practice is also known as knowledge reuse. Past studies has provided a detailed account of the strategies and processes involved in the reuse of technologies....
Persistent link: https://www.econbiz.de/10010730863