business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing …Part I. Marketıng -- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach -- The Role of Food Product … Preferences of Consumers on Food Markets: The Case of Poland, Lithuania, Slovakia and Ukraine -- Specifics of Marketing …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services …

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification … in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities … - Poland Case Study -- Forms of Control of Advisory Contracts in Small Businesses: Case of Poland -- Marketing: Underestimated …