business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing …-border restructuring, quality management standards, and the internationalization of SMEs …Part I. Marketıng -- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach -- The Role of Food Product …

marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification … management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and … in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities …

highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies … that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of …) Conference, held in Coventry, United Kingdom. Covering diverse areas of business and management in various geographic regions, it …

Marketing -- Tourism -- Management -- Accounting and Finance. … areas of business and management from different geographic regions, the book focuses on current topics such as consumer … engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project …

-economic efficiency, and workplace bullying. It also includes related studies that analyze management and marketing aspects such as …) Conference, held in Madrid, Spain. Covering diverse areas of business and management in various geographic regions, it focuses on … management function control in Slovak companies -- Selecting an effective leader- a competency based grey relational analysis …