Lim, Kar Ho; Hu, Wuyang; Maynard, Leigh J.; Goddard, … - Southern Agricultural Economics Association - SAEA - 2012
of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or … products (Lusk et al 2006). Using Individual-Level Parameters following a mixed logit model, we found that U.S. consumers were … willing to pay significantly less for imported steak from Australia and Canada compare to U.S. steak. Further, we found that …