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This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of...
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Building on the OECD Recommendation of the Council on Consumer Protection in E-Commerce, this paper aims to provide practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and...
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