In competitive industries, intensive and repeated innovation is a recognized necessity (Wheelwright and Clark, 1992; Le Masson et al., 2010). Literature on innovation (Utterback, 1994; Henderson & Clark, 1990) distinguishes Dominant Design revisions (radical innovations) from local improvements...

Projectification and platform approaches have been two main transformation trends implemented by industrial firms during the1990s. For those firms, innovation management no longer deals with introducing radically and totally new products, but rather withapplying innovative features within a...