1. E-consumer behaviour / M. Bourlakis, S. Papagiannidis, Helen Fox -- 2. Putting the human back into e-business / Khalid Aldiri, Dave Hobbs, Rami Qahwaji -- 3. The driving forces of customer loyalty / T. Cheng, L. Lai, A. Yeung -- 4. E-business decision making by agreement / William Tastle,...

"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.

"This book is both a snapshot of e-business as it is today and a window into the many developments already underway and is aimed at those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and...

"This book fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy"--Provided by publisher.

"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...